Label design and packaging design for a beer brand in India

Beer Label Design and Packaging

Firstbase, based in New Delhi, India, has an unmatched portfolio of Food and Beverage packaging design. Firstbase takes label design one step further by also offering label printing and packaging services. Your More »

website_design_delhi

Firstbase Media gets a facelift!

  Firstbase is a New Delhi based creative agency that merges expertise in branding, design, technology, and user experience with infectious enthusiasm and clear and effective communication. Firstbase has been established by More »

Screen shot 2011-04-14 at 11.32.47 PM

doodld is here!

Is this a creative answer to facebook? have you been doodld! yet? happy doodling! – these are the latest buzzwords in the creative world. doodld! - A network for gamers, animators, illustrators More »

doodld

Putting life in 3D

Firstbase Media is a creative agency based in New Delhi, India. Our collective skills cover everything from 3D illustrations, brand identity, graphic design and web design to flash games and digital design, More »

MoneyonRoad.com

Money on Road!

Simple is Good! Based on this thought Firstbase Media – A Full Service Design Agency based in New Delhi-Gurgaon, India, has launched a simple yet effective website for focussed business news. moneyonroad.com is More »

Manage your Virtual Identity Creatively with Firstbase

firstbase_media

Firstbase literally means ‘the first impression’ and here is a company which manages brand images in the most creative of ways – with character design and motion graphics. Firstbase believes in integrating effective brand communication with impeccable graphics and design.

Jubin Mehta from YourStory.in catches up with Founder of Firstbase Sumit Charles to know more.

Excerpts:

How and when did you startup?

Firstbase was formed because we felt we had something to offer the print and digital design industry. The 3D gaming industry was booming in India and we could see a huge gap in the expected and delivered user experience. I have always been inclined towards user experience. The need for change grew and I, along with my partner Harleen –now our Chief Creative Strategist and cousin Ashish -Head of our 3D Gaming and Cinematics, decided to take a risk and explore new possibilities. Year 2009 was the year of change. We started with 3D gaming and Cinematics and in 2010 we entered into branding and packaging design.We graduated to brand communication with the inclusion of the GODFATHER Beer (from Devans Modern Breweries) in our portfolio.

Tell us about a project you’ve been very proud of. Also attach a jpeg of the outcome if possible.

We are really proud to be associated SCAPSAgent.com – the first Massive Multiplayer Online (MMO) and First Person Shooter (FPS) game to be played in-browser. In Branding and packaging, one of our design (Bulldozer Beer) as selected as one of the top 5 packaging designs of the world.

Throw some light on the 3D gaming area. Which softwares do you use?

This is one of the most sought after sector today. We all have evolved from Pac-Man, the first video game superstar, which came into life around 30 years ago, to a game such as ArkhamCity or Red Dead Redemption that seems to have completely redefined the gaming experience. 3D gaming offers an enhanced gaming experience with as good as real environment.

Softwares - We use PixologicZbrush 4.0, Autodesk 3ds Max 2011, Adobe Photoshop CS5 and Adobe After Effects.

Tell us a about yourself and your team.

We have a small and beautiful team of 15 artists. Even our programmers are artists and create a wonderful product. Harleen Mehta, the Chief Creative Strategist of the company, comes from an advertising background and has worked with Ogilvy and Mather and Ashish Andrew, head of our 3D gaming and Cinematics, has an extensive experience in 3D gaming and high quality 3D movies. I have been involved in combining creativity with functionality for most of my working life, having started my career as a Web Architect in Seoul, South Korea in the year 2000. In 2005 I started working as an Art Director for a New Delhi based design firm. I have worked in different domains but have always had this entrepreneur bug.

Scape

Firstbase seems like a great place to work at. How big is your team and are you hiring?

We are always looking for talent and passion. If you have these, welcome aboard!

We have a 15 people team and a lot of contract based artists. We hire from – Doodld.net. It is a social network for illustrators, designers, gamers and animators. It’s a great platform to meet and hire some really good artists.

Tell us about the kind of clients you have now.

We have client from these 3 verticals:

1) 3D Gaming and Cinematics

2) Brand Communication

3) UI Design(web, apps)

In the last 2 years we are really fortunate to have worked with Philips(Holland), Slime Sandwich, Oxford University Press, GE Capital, NIIT, UFC, Devans.

Who was your first client? How did you grow from there?

Slime Sandwich – an online gaming giant from Denver, US (Founded by Douglas Glover, and founder of the legendary web portal Photobucket.com – Alex Welch). We have a wonderful and ever growing relationship with this client.

Our first product was SCAPSAgent - an online MMO and first person shooter game. The story-line is written by Marvel Comics author, Michael Lent.

We have been really fortunate to have Doug as our client. He has helped us tremendously in recommending us to several other clients including people from Marvel Comics!

What is your revenue model?

We offer services and have launched some products. Major part of our revenue is generated through our service wing.We are now focusing on products and one of our products MoneyonRoad (www.moneyonroad.com) is all set for the launch!

Out of the huge repertoire of the services that Firstbase provides now, which one brings in the maximum revenue?

Brand Communication (including Packaging design and Advertising)

Here is the link for the immensely popular game: http://www.scapsagent.com/ and more awesomeness at: www.firstbase.in

 

 

Packaging Design New York

Packaging Design New York

Firstbase Media, a full service design agency New Delhi London New York, provides packaging design services to help businesses design products and product packages from the initial product concept stage through successful product development.

Firstbase Media Packaging design portfolio includes packaging designs for food and beverage, pharmaceutical packaging design, cosmetic packaging, IT packaging design.

So if you are looking for a Graphic Designer in New York and Packaging Designer in New York contact Firstbase Media.

Click here to contact.

Beer Label Design and Packaging

Label design and packaging design for a beer brand in India

Firstbase, based in New Delhi, India, has an unmatched portfolio of Food and Beverage packaging design.

Firstbase takes label design one step further by also offering label printing and packaging services. Your product’s success doesn’t just depend on labeling; it depends on packaging as well.

Our team of package design experts will Design Packaging that can increase your product’s profitability.

Label design and packaging design for a beer brand in India

 

Branding and Beer Can Packaging Design for a famous beer brand in India

 

Label and Packaging Design for a Packaged Drinking Water Brand in India

Label and Packaging Design for a Packaged Drinking Water Brand in India

 

Getting started is easy.

Email us today for a free consultation.

Service related queries:
info@firstbase.in

or call us today:

+91 9953 15 7338

 

Firstbase Media gets a facelift!

website_design_delhi

 

Firstbase is a New Delhi based creative agency that merges expertise in branding,
design, technology, and user experience with infectious enthusiasm and clear
and effective communication.

Firstbase has been established by a group of interaction designers and usability researchers in 2010. Though the company is young, it is based on a wide experience in interactive and print media.

Firstbase was formed because the founders felt they had something to offer the web design and digital design industry. With over 50 project launches behind us – we think they were right!

So, to summarize, Firstbase Media Private Limited is a full service one stop digital advertising agency that delivers the best services on the Web and Print.

Firstbase specialise in three core areas of business:

• Website design, specialising in dynamic, database driven sites.
• Creation of brand and corporate identity, label and packaging design.
• Producing photo realistic 3D Models, Motion Graphics, and Character Design and 3D Animation for TV Commercials, Broadcasts, Web and Gaming.

Aside from these three core areas, Firstbase also provide:

Print Design

Firstbase offer a complete range of print design services, from corporate brochures, annual reports and letterheads to other printed literature like menus, stationary and creative advertising.

User Experience

UX underpins all our work. It’s important your customers find your website useful and easy to use.

Web Development

We produce fully functioning web sites or applications using best practices and secure coding techniques.

e-Commerce

Selling your products, services and subscription online offers a very valuable sales and marketing channel.

Content Management

Updating your content is crucual. A good CMS allows you to update your website easily and instantly.

 

 


doodld is here!

Screen shot 2011-04-14 at 11.32.47 PM

Is this a creative answer to facebook? have you been doodld! yet? happy doodling! – these are the latest buzzwords in the creative world.

doodld! - A network for gamers, animators, illustrators and designers is making waves in the creative community all over the globe!
Its the right mix of social network and a professional space. Artists around the globe are signing in to get their work featured on doodld!

doodld has got 13,000+ hits on the very first day of its launch and its growing!

So what are you waiting for? Start doodling!

Putting life in 3D

doodld

Firstbase Media is a creative agency based in New Delhi, India. Our collective skills cover everything from 3D illustrations, brand identity, graphic design and web design to flash games and digital design, but at the heart of each project lies clear and effective communication.

Firstbase produce 3D character animation, motion design and visual effects for online games, movies & trailers, commercials and integrated media. The team at Doodld combine the passion and excitement from our directors, animators, designers, concept artists, and writers with their clients into a collaborative creative approach that results in compelling visuals and storytelling.

Firstbase is also about bringing together some of the best people in the world, and letting them loose on solving interesting and hard problems for our customers.

Firstbase do the hard work so you don’t have to, and take the pain so you don’t have to. If you have any questions or comments, visit www.firstbase.in

Money on Road!

MoneyonRoad.com

Simple is Good! Based on this thought Firstbase Media – A Full Service Design Agency based in New Delhi-Gurgaon, India, has launched a simple yet effective website for focussed business news.

moneyonroad.com is a collection of business news from all around the globe for your mobile phone. Get the latest business updates in your pocket while you are travelling.

moneyonroad.com is your pocket business news portal. Bringing the latest consumer financial news feeds, Stock Market Watch, personal finance and mortgage news from all around the financial news websites of world. News about financial markets, economy, business, corporations, personal finance and world economy at moneyonroad.com

You can get the latest business tweets from the twittersphere on this website.
Don’t miss the “what’s being said” section at news tweets.

According to Firstbase, a website is not merely a visual identity for your organisation. It is meant to serve a business function, and as such, it should measure up to performance criteria, just like any other business initiative.

Creative Team at Firstbase spend 30-40% of the allocated project time planning for the site, understanding Clients requirements and, more importantly, those of the customers.

Where possible, the team analyse existing data from server logs to understand current user behaviour and need gaps. This analysis is translated into measurable business objectives.

All subsequent processes – Information Architecture and Navigation Plan, User Interface Design, Technical Development, and Content Development, are guided by the business objectives, to ultimately create an engaging online experience.

Getting started is easy.

Email Firstbase today for a free consultation.

Service related queries:
info@firstbase.in
Sales: sales [at] firstbase [dot] in

or call us today:
+91 9953 15 7338

Mistakes Web Designers Make

There are plenty of mistakes web designers (especially new ones) make when designing websites. Everything from poor design to simple oversight happen every day. But with a little diligence, they can easily be avoided.

Below are ten of the most common mistakes web designers make, along with examples of sites who do things right. Some of these are easy to correct if you’re aware of, others might take a bit more time. But all are fixable and worth the time and effort to correct. While this is by no means a comprehensive list of common errors, it is a good starting point.

1. Busy, crowded pages.

“White space” or “negative space”, space that is empty of elements other than your background design, is an incredibly important design element. It’s an important design element that affects how your visitors perceive the importance of different elements. Sufficient white space should be used between your columns, different page elements, and even between individual characters, lines, and paragraphs. Consider both the “macro” white space, the negative space around columns, page elements, and even the whole design; and micro white space, the negative space between individual lines, paragraphs, and sub-elements.

In addition to white space, don’t try to put too much on a single page. Visitors will likely visit pages looking for something specific. Including only related information and necessary navigation and site-wide elements on each page. It’s better in many cases to have multiple short pages than only a handful of very long ones, espeically if those long ones include a ton of unrelated content.

2. Hard-to-Find New Content

Unless the sites you’re designing are completely static, somehow showcasing new information and content is vital to good design. Returning visitors are likely going to be interested in what’s changed since they last visited. Generally, this is done automatically on blogs, with posts appearing in descending order based on date. But what about on other types of websites?

There are a few ways to approach this. You can devote an entire section to new content. This could be a page linking to the newest content (say, the ten most recent updates). Or this could be a section within the home page or another page that links to the newest updates. Making this prominent is important, whether it’s directly within the home page or on its own page. The goal is to make it easy for returning visitors to find it.

3. Hard-to-Find Links

Links are one of the most important parts of a website. Arguably, they could be the mostimportant element. In any case, you need to make sure your links are easy to distinguish from other text elements.

There are two things to keep in mind here. First, make sure your links are distinguished in some way from the rest of your text. This can be done with a different color, an underline, or some other text attribute (anything but blinking text). The second thing to keep in mind is not to make text that isn’t linked look like a link. This means that under no circumstances should any text on your site be underlined if it isn’t a link. It also means that if you use other elements to style your links, don’t apply them to non-linked text.

4. Incorrect Image Formats

Using the correct image format for the different images on your site is vital. Using the wrong image file format can either make your image files larger than they need to be or effect the quality of the final image. The three image formats to concern yourself with for online graphics are JPEG, GIF, and PNG.

JPEG format is great for photos or images with a lot of different colors and shades because it’s capable of 24 bit color. The downside to using JPEG is that it uses lossy compression. In other words, the smaller you make the file size, the more quality loss you get. Using lower compression minimizes this but it can still be an issue, especially in larger images or images where the original was very sharp. You can’t use transparency in JPEGs either.

GIF format is great for images that use a limited color palette. GIF is only capable of 8 bit color (256 colors total). That means it’s not appropriate for photographs or most gradient images. GIF uses lossless compression, though, which means if you have an image that uses only a limited color palette it can result in really small file sizes with no quality loss. GIF is also capable of transparency for a single color within the palette.

PNG format is suitable for photos and other graphics. PNG images are capable of alpha transparency (in browsers that support it), which gives them an advantage of GIFs. They also use lossless compression, which gives them an advantage over JPEGs. And they’re capable of 8 or 24 bit color, so are suitable for images that previously would have been saved as GIFs or JPEGs. PNG images aren’t quite as good at JPEGs for photos, but are considerably better than GIFs.

5. Leaving the Default Page Title

The default page title in Dreamweaver is “Untitled Document”. If you search for it in Google, you’ll come up with almost 30 million results. There’s really no excuse for this. It’s literally a two-second fix. Make sure before you upload that you’ve changed the default page title to something other than the default.

Really, though, you should take it a step beyond that. Many CMSs use the website or blog name as the default page title for every page within the site. Some will add on the title of the particular page, but some don’t. You should make sure that not only is the page title for each page unique, but that the specific page title shows up before the site title. It’s a big help with SEO, both in terms of showing up higher in results and in having those results look more relevant to potential visitors.

6. Hard-to-Use or Hard-to-Find Navigation

Navigation should be immediatley apparent to visitors, both in terms of locating it and using it. There was a trend in web design for awhile to hide navigation, to integrate it seamlessly into an image or other content on the home page. And while artistically this is interesting, functionally it’s very user-unfriendly.

Even using things like drop down menus for navigation can make your pages less user-friendly. You want users to be able to find exactly what they’re looking for with the least amount of effort. Always keep that in mind when you’re designing.

7. Fixed Font Size

This is a very important one. Make sure users can resize the fonts on your pages based on their own preferences. This is done using EM sizing for fonts rather than pixel-based sizes. Again, it’s a relatively simple thing to implement but greatly improves the usability and accessibility of your site.

8. An Unclear Site Purpose

Visitors should immediately know what a site is about, no matter what page they land on. This can be done through the use of tag lines or similar indications, through page titles, or through headings on individual pages. However you choose to do it, make sure that it’s apparent within the first few seconds after a visitor lands on a given page.

9. Using Harsh Colors

Harsh colors, and especially the use of harsh contrasting colors, can quickly make your sites a chore to view. You don’t want to do anything that makes a visitor want to leave your site. Eye strain is one thing that will get most visitors to leave post haste. Your site should showcase your content and avoid anything that detracts from the goal of the site.

10. Advertising Blended Into Content

Advertising should be set apart from the content of your site. With banner ads this is relatively easy; most Internet users know what a banner ad looks like. It’s a bit trickier with text links, though. Labeling your advertising for what it is make sense to your visitors and sets your site up to be considered more trustworthy. This is especially important with in-text advertising, where hovering over a linke will bring up a modal window with an ad. Make sure these links are differentiated from your normal links.

** Saw this article on http://www.noupe.com/design/ten-most-common-design-mistakes.html and thought of sharing this with you all.

Text Effects

In this tutorial I will show you a neat little text effect using only layer styles and selections.

http://pshero.com/photoshop-tutorials/text-effects/the-sugar-bag-effect

Photoshop Grunge Effect

Dark Grunge Photo Effect

In this Photoshop tutorial you will learn a neat grungy photo effect using a variety of Photoshop filters and image adjustments.